Nearly every company that I have come across wants growth. Be it growth in profit, growth in market share, or growth in what ever line of the income statement that the board of directors decide to be of paramount importance. But more often than not, this persistent quest for growth is unsustainable be it a result of finite external (financial) resources, limited management capacity or a saturated market.
This caused me to question the need for persistent or at best excessive growth. What about equilibrium as an alternative? Could it not be better for a company to achieve a state of equilibrium in the market where all its needs are met, the company provides for the wants of the market and it is not necessary to place under strain the systems of supply and consumption?
Surely if companies followed such a policy, the benefits would be reaped by all in resulting in a more stable and predictable financial environment?